Client · Brand System
Fin & Oak Brand Guide
Brand Book · Voice & Tone · Identity System
A complete brand system for a mom-and-daughter pet bakery in the Annapolis Valley. The guide covers the logo, the colours, the typography, the voice rules, and the things the brand would never say — all written so that anyone picking it up three years from now can keep it consistent without asking.
The test for every rule in here was the same: does this sound like the people who actually run this bakery?
Concept · Brand System
Copper + Bean
Voice Guide · Brand Identity · Logo Suite · Colour · Typography
Voice came first. Who are Steve and Alexa, how do they talk, and what would they never say? The visual identity grew from there — logo, font pairings, colour palette, and a word list that acts as a fence around the brand. The point was to show what it looks like when voice and identity are built as one thing rather than two separate jobs.
Concept · Brand Identity
Raven House Atelier
Brand Identity · Style Guide · Lookbook
A personal project built to explore what a quiet, craft-focused leather goods brand could look and feel like. The imagery is AI-generated and the whole identity was designed from nothing as an exercise in restraint. The voice is quiet on purpose — it talks about materials and craft, not lifestyle or aspiration.
The lookbook and style guide are the deliverables. It's a complete brand world built from scratch, which means none of the decisions were inherited.
Concept · Brand Identity · Print · Email
Lydia Nichols
Logo · Colour Palette · Business Card · Newsletter · Print Collateral
Lydia doesn't exist, but the problem she represents does. Most real estate agents in this province are great at their jobs and invisible in their branding. We built the agent we kept wishing existed and gave her a full brand to match — logo, business card, newsletter template, social graphics, and door knocker.
The brand story explains where the decisions came from.
Concept · Brand Identity
Lydia Nichols
Lydia doesn't exist, but the problem she represents does. We've talked to enough real estate agents in this province to know that most of them are great at their jobs and invisible in their branding. Same navy. Same headshot. Same "call me for all your real estate needs." So we built the agent we kept wishing existed and gave her a brand to match.
Logo
We wanted something that felt personal without being cutesy. The arch monogram is a nod to doorways and thresholds — which felt right for a real estate brand — without being on the nose about it. The botanical detail softens it just enough. It scales well, which matters when the same mark has to live on a business card and a newsletter header.
Colour
The palette came from the landscape more than anything else. Off-white and black as the base, clean and uncluttered, letting the photography breathe. The dusty blue and lupin purple are pulled straight from a Nova Scotia June: that particular shade of sky and the purple that shows up along every back road for about three weeks a year. The gold only appears on the business card as a foil treatment on cream stock, which is exactly where it should be. Something you notice when you're holding it, not something plastered across every touchpoint.
Tagline
"Elevated service. Homegrown in the Valley." We liked that the two halves push against each other slightly. Elevated implies polish. Homegrown implies the opposite. But that's actually Lydia — someone who knows every back road and still shows up prepared.
What we built
Logo suite, colour palette, business card designed for gold foil on cream stock, a monthly newsletter template, social templates for listings, and a door knocker in two versions.
Listing Templates
